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Unique, integrated approach
pro-Actuate takes a unique, integrated approach to delivering successful innovations. This approach:
- Focuses on both the innovation generation and selection phases (front-end), and the product development and marketing phases (delivery)
- Incorporates state-of-the-art tools that maximise speed and efficiency
- Facilitates partnerships and collaboration where appropriate
Our phased process design gives you optimal control over timing, budget and quality, resulting in a high success rate.
These phases are designed to complete a product introduction while at the same time giving the opportunity to manage the process. This results in better control. Our process is based on best practice of successful introductions and helps to increase the hit-rate of your effort.
The pro-Actuate Six-Step Innovation Guideline
The pro-Actuate Six-Step Innovation Guideline gives equal emphasis to both upstream and downstream processes. This systematic approach makes sure all aspects of innovation are covered and that learnings are exchangeable. As a result, the chances that an innovation will enjoy lasting success are significantly increased.
Managing the upstream phase
Most companies tend to concentrate their management efforts and resources on the more familiar downstream phase. But managing the upstream part is equally vital, for three reasons:
- Mistakes made and left uncorrected during this phase are magnified in later phases.
- This is when the process can be accelerated most at lowest cost.
- Changes of direction can still be implemented with minimal disruption and at least cost.
Managing the downstream phase
It is important that the downstream phase is managed efficiently because this phase involves the greatest investment of time and money. What's more, any delay in introducing the product onto the market represents a significant loss of revenues. If the market is also unfamiliar, it's important to involve local consumers early to avoid unexpected difficulties arising later. Thanks to pro-Actuate's extensive hands-on experience in introducing innovations in many different European markets, we can help clients avoid pitfalls and become more effective.
Integrating the upstream and downstream phases will
- connect development with introduction
- connect competences with consumer
- connect execution with channels